WHAT WE WANT TO DO FOR YOU
WHEN DESIGNING a packaging it is of course important to consider the product, the brand, the customer and the sales channels but you should never forget to take into account how the packaging is going to be produced, transported and implemented in the kitting factory already in the design phase.
When DEVELOPING A CONCEPT the design should be integrated with all other requirements in the best possible way. Within a defined time line and cost interval the packaging design, construction, size, material choice and communication leads to efficient production and logistics.
PRODUCING one packaging usually requires several suppliers for different parts and materials. Finding new good suppliers require time and knowledge. Therefor I can offer you a network of very competent suppliers for both high and low volume production, in Sweden, Europe and China.
TO IMPLEMENT PACKAGING in one or many kitting factories requires instructions of how to pack the kit, which order and the process flow. Sometimes new machinery or simple fixtures are needed to make it effective or decrease cost.
To me a good and functional packaging depends on both the technical and visual design. Having a beautiful packaging that attracts the customers on the shelf is good but if it doesn’t communicate the benefit of the product inside most customers won’t understand how to use it or why to do the purchase. A beautiful packaging with relevant communication is still not enough if the product inside isn’t protected by the packaging and breaks. Material and technical design has to be carefully chosen. With all above assets you are on your way, but are the cost just as good? To get a relevant packaging cost the packaging has to be designed for effective production and logistics.
PACKAGING DEVELOPMENT SKILL
The best result in packaging development is reached when technical and visual designs cohere.
CONCEPT DEVELOPMENT SKILL
A good packaging concept respects all stakeholders’ requirements, but weight them differently.
PACKAGING RETAIL MARKETING SKILL
Good packaging concepts respect all stakeholders’ requirements, but weight them differently.
PROJECT MANAGEMENT SKILL
An efficient and social spider is necessary to weave the big net together.
Stereo Bluetooth Headset
Flat box portfolio
BLutooth Lady Watch
Tofterö.se have produced new PR display cubes for Sigma Connectivity in Sweden and US. The purpose has been to make them quite big 400×400 mm but still sturdy and foldable so they could be used several times in different fairs and display situations. The cost limit was a bit of a challenge due to the small production amount but with good and flexible suppliers most things are possible. The new PR display cubes for Sigma Connectivity are, in the picture, used at Mobile[…]
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